Veri Kalitesi: 100/100 Kaynak: expatrio (son güncelleme 1 ay önce)

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📋 Program Hakkında

The Master in International Marketing encompasses a wide range of subjects which provide students with a comprehensive and up-to-date knowledge of international marketing. They include key theories and concepts as well as the ability to apply a significant range of professional skills, practices and techniques in marketing, sales and planning departments of multinational companies, international corporations or other global institutions. The program is full-time, consisting of two semesters of teaching and one semester for writing the thesis. The style of lecture tends to be participative, and classes frequently incorporate case analysis and discussions. There will also be group work sessions and opportunities for supervised project work, field investigations and visits, as well as individual research. The program includes mandatory modules (Analysis of and Access to International Markets, Creation of International Market Offers, International Marketing Tools, Industrial Product and Market Development, General Studies and Thesis) and elective modules (Strategic Market Management, Consumer Psychology and Pricing, International Communication, Applied User Experience Research, Sponsorship-Linked Marketing).

✅ Giriş / Kabul Koşulları

* First Diploma/Bachelor degree from a full business or economics program with a focus on marketing and an average of 1.5 or better (German grading system) * If grades are between 1.5 and 2.5, must pass General Management Admission Test (GMAT score 550), equivalent GRE or in-house Master Admission Test * An internship in marketing of at least 20 weeks or practical work experience in marketing of at least 6 months * Applicants with no prior international exposure will have the opportunity to spend their third study term (for the Master's thesis) abroad

🗣 Dil Gereksinimleri

* TOEFL (paper-based test): score 580 * TOEFL (computer test): score 237 * TOEFL (internet-based test): score 92 * TOEIC: score 765 * IELTS: 7.0 * Cambridge CAE: Grade C or min. Cambridge English Scale score 180 / CEFR Level C1 * Cambridge Certificate of Proficiency in English (CPE) * Basic knowledge of German, equivalent to level A1 of the Goethe-Institute (at least 120 hours of lessons attended)

📎 Başvuru için Gereken Belgeler

* Curriculum vitae in English (tabular form) * Bachelor's degree in business (focus: marketing) and transcript of records showing overall grade and total amount of ECTS * Certified translations if documents are not in German or English * Confirmation letters of internships, job experiences * GMAT/GRE score document (if required) * English language test result * German language certification for non-native speakers (A1 level) * Two personal references (optional) * Motivation letter (optional)

Technische Hochschule Nürnberg Georg Simon Ohm

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