Veri Kalitesi: 100/100 Kaynak: expatrio (son güncelleme 1 ay önce)

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📋 Program Hakkında

The course focuses on international sales and marketing strategies. It begins by examining why companies decide to go international and the motives behind B2C and B2B marketing activities. Students learn how to select and analyze international markets, conduct international market research, and understand customer/consumer behavior across different markets. The course covers various market entry strategies including export, licensing, franchising, joint ventures, and international sales subsidiaries. It addresses the international marketing mix considering cultural aspects of consumer expectations and buying behavior. Students also learn about different types of international marketing organizations and how to monitor international operations using appropriate controlling tools. A major goal is to sensitize students to intercultural aspects of international business. Course contents include: going international, international market analysis and research, international market entry strategies, international marketing mix, international marketing organization, controlling of international marketing activities, and aspects of intercultural management.

✅ Giriş / Kabul Koşulları

* Prerequisites: "General Business Administration" (Module 06), "Marketing" (Module 15)

🗣 Dil Gereksinimleri

* For international students: Very good German language skills required * Accepted certificates: DSH-2, DSH-3, TestDaF (4.0) or "telc C1 Hochschule" * Note: B2 or C1 level certificates alone are not sufficient

📎 Başvuru için Gereken Belgeler

* For incoming students: It is mandatory to participate in the Intercultural Training for Incomings (1 ECTS credit) and the German Language Course Beginners, Intermediate or Advanced (each 2 ECTS credits) * Health insurance documentation is required: - EU/EEA/Switzerland students: Valid European Health Insurance Card (EHIC) - Non-European students: German statutory health insurance (approx. 145€ per month) - Students from Bosnia-Herzegovina, Macedonia, Montenegro, Serbia, Tunisia and Turkey: Specific bilateral agreement documents

Hochschule Biberach

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