📋 Program Hakkında
The Business Psychology programme trains students for careers in marketing and consumer behaviour, human resources and organisation, and communication, collaboration & crisis management. The theoretical training is based on three pillars: business, psychology, and quantitative & qualitative methods. The bilingual curriculum is taught by professors and lecturers with practical experience. The program includes an internship semester and a final thesis with practical relevance, generally supervised in cooperation with companies, organisations or public authorities. Students can choose three specialisations from options including Consumer psychology, Communication psychology and conflict management, Consulting, Entrepreneurship, Marketing, Branding and Strategy, and others to customize their degree profile.
✅ Giriş / Kabul Koşulları
* Minimum entrance qualification for a university of applied sciences (valid in Bavaria)
* For international applicants: German B2
* The degree programme has (local) admission restrictions, which may result in a Numerus Clausus
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