Veri Kalitesi: 100/100 Kaynak: expatrio (son güncelleme 1 ay önce)

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📋 Program Hakkında

In our Marketing program, we offer you a uniquely deep and broad marketing education alongside the teaching of well-founded business management content. Marketing is a dynamic professional field with diverse strategic and operational decision-making and action areas. They primarily relate to market, innovation, product and services, distribution, price, and communication. Marketing activities are directed at both domestic and international markets. Marketing and market-oriented leadership require not only functional skills but also change management abilities. Therefore, sustainable and effective marketing and the successful assumption of management functions in marketing are inconceivable without well-founded business and leadership knowledge. The curriculum is oriented towards current and future work and professional situations, imparting marketing-relevant qualifications necessary for meeting job requirements. In addition to practical general business management content, comprehensive marketing expertise is taught (especially in Digital Marketing, Sustainability, Marketing Management, and International Marketing). Furthermore, another focus is on marketing and economic psychology content.

✅ Giriş / Kabul Koşulları

* Higher education entrance qualification according to § 65 Abs. 1 and 2 HochSchG (e.g., general higher education entrance qualification, subject-specific higher education entrance qualification, university of applied sciences entrance qualification, or an equivalent recognized education) * Must not have lost examination eligibility for this program

🗣 Dil Gereksinimleri

* Non-standard requirements: English knowledge is desirable with regard to the requirements in the professional fields of marketing.

Hochschule für Wirtschaft und Gesellschaft Ludwigshafen

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