📋 Program Hakkında
The Bachelor's program in Digital Business and Supply Chain Management combines business knowledge with digital and AI competencies for a successful career in a networked economy. Students develop practical expertise in digital business models, e-commerce, artificial intelligence in business applications, sustainable supply chains, and digital transformation management. The program has a modular structure combining business fundamentals with future-oriented specializations. In the basic modules, central business topics such as marketing, corporate management, finance, and human resources are the focus. The advanced modules begin with a solid introduction to Digital Business and Supply Chain Management. From the third semester, individual elective areas allow for personal specialization in areas such as artificial intelligence in business practice, applied programming (Python), applied machine learning, applied deep learning, sustainable supply chain management, digital ethics, agile project management, or digital transformation management. In the fifth semester, students have the opportunity to apply their acquired knowledge in companies or gain international experience at a partner university.
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